Specializing in Graphic & Web Design Services That Draw Customers To Your Business Like a Magnet.


I am a strategic thinker and creative graphic and web designer that combines 20+ years of digital design experience. I also have a passion for bridging the gap between businesses and their customers.

Over the years, I have had the incredible pleasure of collaborating with some of the industry’s most brilliant design leaders. I trained within the DOT COM explosion of the ’90s and worked as an in-house designer for several corporate giants. In 2008, I founded the boutique design firm (Ashalla Design Shop), where I led the creative team and over 200 clients towards cohesive brand visibility and impactful marketing solutions.

Today, I would love to work with YOU.


With me on your team, there will be fewer barriers between the products and services you provide, and your customers. If that is what you are looking for,
get started with The Brand Plan today.


• Identity Design
• Brand Equity and Vision
• Brand Guidelines

Web Presence

• ECommerce
• Digital Marketing
• Website


• Trade Show Design
• Signage + Retail Graphics
• Large Scale Graphics


• Package Design
• Package Production
• Product Line Extensions


• Corporate Communications
• Catalog, Program, E-Letter Design
• Digital and Print Production

Research + Analytics

• UX Design Approach
• User Research and Analysis
• Feedback Methodologies


+ click on a category below +

Exhibit & Large Scale Design

Website & Online Design

Brand & Packaging Design

Printed Material Design

I've Worked With Some Pretty Amazing Clients Over the Years.

Work With Me

I am a Caribbean-American designer, who in the first 18 years of my professional career, thrived off of the energy and talent that New York City had to offer. I now live in a beautiful coastal town in Eastern North Carolina, where I love visiting the nearby beaches with my family and enjoy the simple inspirations of nature.

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